DIRECTOR, EMAIL MARKETING
Company: Educational Testing Service
Location: Princeton
Posted on: October 19, 2024
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Job Description:
Educational Testing Service Director, Email Marketing in
Princeton , New Jersey About ETS:
Is this your next job Read the full description below to find out,
and do not hesitate to make an application.
For more than 75 years, we have amplified products and services
based rigorous research and our belief in the power of learning.
Driven by our mission to advance quality and equity in education,
ETS provides learning solutions, pioneering research and trusted
assessments that help guide learners around the world on their path
to new possibilities.Our portfolio of trusted measures include
TOEFL, TOEIC, GRE and Praxis . Along with research, development and
innovation that explores new frontiers in learning and measurement
our educational measurement solutions and research contribute to
the development of new methods and tools, inform important dialogue
with education policymakers, and shed light on critical issues and
potential solutions - all with the aim of creating a world where
all learners can improve their lives through education.With new
senior leadership at the helm, ETS aims to continue changing the
lives of all learners as we expand our organization's global
footprint. Our goal is to remain at the forefront of assessment and
measurement efficacy within the education and ed tech space as it
continues to grow and evolve.The Director of Email & CRM Marketing
will lead, design, and build the strategy for the global ETS
marketing automation and CRM systems. The primary function of the
Director is to develop, execute, and manage the B2B email strategy;
and will provide strategic guidance and technical support for
independent brands within the ETS portfolio. The role requires
collaboration with internal and external development and
integration partners to develop integrated measurable email
marketing campaigns and programs aligned to business priorities and
marketing objectives. Success in the role requires a results-driven
mindset. This role reports into the Executive Director of Brand and
Channel Marketing and will oversee a team responsible for email
marketing and automation execution.RESPONSIBILITIESOversee email
marketing campaigns end-to-end, including planning, targeting,
set-up, testing, execution, reporting, and optimization.Work with
Marketing and Customer Insights teams to define customer journeys,
identify opportunities throughout the journeys and measure
potential business value of those opportunities.Develop CRM
roadmaps that integrate with brand and performance marketing to
drive high-quality customer penetration, frequency, migration and
spend.Collaborate with cross-functional stakeholders to create and
execute data-driven, dynamic email campaigns and deliver highly
targeted/segmented marketing campaigns, lifecycle emails,
retention/reactivation programs, and loyalty building
communications.Deliver reporting and insight that accurately and
appropriately measures the performance of email campaigns.Oversee
the technical execution of various email campaigns, including the
template designs, unsubscribe management, and automated journey and
customer life cycle considerations.Develop documentation and road
maps for processes, A/B tests, and promotions that succeed through
email.Conduct analysis of results and develop test plans to
continuously improve email performance, including optimizing emails
for deliverability, mobile rendering, open rates, etc.Stay current
with best practices, strategies, and industry standards related to
email.#LI-NK1#LI-HYBRIDEDUCATION
#J-18808-Ljbffr
Keywords: Educational Testing Service, Passaic , DIRECTOR, EMAIL MARKETING, Executive , Princeton, New Jersey
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