Director, Business Intelligence Philadelphia, PA
Company: Publicis Health Media
Location: Philadelphia
Posted on: October 29, 2024
Job Description:
PHM is the leading health media agency in the US. We are
designed for-and dedicated to-delivering solutions that connect
people with meaningful health and wellness solutions every day.
Guided by our genuine passion for health and wellness, our work
across the entire media ecosystem helps patients navigate the most
important moments of their healthcare journeys.While we have grown
to be the No. 1 agency in our industry, at heart we're still a
startup. It's that energy and spirit of innovation that allows us
to create bold and meaningful "health media firsts" for our
clients, and to do it all with #phmlove.Job DescriptionThe Director
of Business Intelligence (hereafter "BI") will apply their years of
experience in data analysis and strategic consulting as the BI lead
on any of our myriad of enterprise clients within the health and
wellness industry. Paramount to this success will be the ability to
utilize the many data sources at the disposal of the BI team to not
only represent the business impact that our media/marketing
campaigns have in the marketplace but also the ability to translate
these learnings into actionable recommendations for our clients.You
will report to the VP of Business Intelligence.Responsibilities
- Create professional relationships with the many members of your
internal and client team(s) while being solely responsible for the
level of quality in communications and deliverables for the entire
team that serves on your client's behalf.
- Work throughout the year with internal and external (client
team, partner agencies/consulting groups) partners to create
measurement plans/proposals that satisfy all client goals and
address challenges/opportunities with clearly defined goals and
definitions of program success.
- Oversee the creation of the business rules and parameters of
the engagement and participate together with internal Finance and
Operations teams in the scoping process and any necessary requests
for proposal from outside vendors/data companies.
- Manage the many internal data sources and (where applicable)
third-party vendors/data streams that comprise our custom
measurement platform while keeping process on task within the
established timelines and delivery dates.
- Synthesize the data available into insights about the success
of our programs in transforming the behavior of our target audience
(healthcare professionals, patients/prospects or a combination of
the two) while identifying opportunities for program optimization
and enhancement.
- Utilize your insights as the foundation for presentations,
reports, assorted client deliverables in either a face-to-face
setting or teleconference.
- Identify areas of opportunity to expand our presence through
consultative selling at current clients while periodically
participating in the any new business development opportunities as
they arise.
- Display ability to help grow business organically or through
assisting the pitch process for new business acquisition.
- Experience working across multiple aspects of the PHM client
base including HCP and DTC media, data integration projects,
scoping/staffing, contracting for data use and third-party
partnerships.
- Differentiated experience developing measurement plan
frameworks for multiple clients including varied analytics methods
(projection methodologies, data matching), Measurement evaluation
and recommendations.Qualifications
- Depth of understanding of how clients use all aspects of their
multi-channel marketing mix in reaching their customers.
- Experience managing multiple client engagements/projects
concurrently, experience addressing varied needs of a diverse
client pool.
- Experience managing the career development and daily workflow
of junior team members.
- Power-user of business IT software: MS Excel (can perform
complex functions).
- Literacy of business intelligence software such as
MicroStrategy, Datorama.
- A willingness to travel as client needs dictate (normally
required 10 to 15% of the time).Education and Experience
- Bachelor's Degree (preferably a BS in a related field) is
required.
- 7 years of work experience in data/analytics consulting or
quantitative marketing/analysis (healthcare, pharmaceuticals and
life sciences experience).Additional InformationOur Publicis Groupe
motto "Viva La Diff--rence" means we're better together, and we
believe that our differences make us stronger. It means we honor
and celebrate all identities, across all facets of
intersectionality, and it underpins all that we do as an
organization. We are focused on fostering belonging and creating
equitable & inclusive experiences for all talent.Publicis Groupe
provides robust and inclusive benefit programs and policies to
support the evolving and diverse needs of our talent and enable
every person to grow and thrive. Our benefits package includes
medical coverage, dental, vision, disability, 401K, as well as
parental and family care leave, family forming assistance, tuition
reimbursement, and flexible time off.All your information will be
kept confidential according to EEO guidelines.
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Keywords: Publicis Health Media, Passaic , Director, Business Intelligence Philadelphia, PA, Executive , Philadelphia, New Jersey
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