SR. MANAGER, MARKET RESEARCH-XUMO

Company: Comcast
Location: Philadelphia
Posted on: November 19, 2024

Job Description:

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Job SummaryResponsible for managing, gathering, analyzing and interpreting quantitative & qualitative research insights about Xumo's customers, products, and market opportunities. Reviews and produces research into the characteristics, spending habits, location and needs of the business's target market, the industry as a whole & competitors. Develops financial and operational objectives. Ensures operational plans are supported by customer insights & aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast's global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.Job DescriptionAdditional Job Summary:As the Senior Manager of Market Research at Xumo you will be part of the larger Xumo Strategy & Operations team that continues to drive growth and measure success at Xumo. This role will be responsible for maintaining a panel of Xumo customers & leveraging their feedback to make Xumo products and services better. Collaborating with product, marketing & business leaders is critical to success and will provide high visibility for the right candidate. In addition to strong collaboration & business support experience, highly preferred experience includes:Market Research- developing surveys & uncovering market insights. Survey design tool experience (Decipher or Survey Monkey) & Analyzing quantitative survey results (Crosstabs or Excel).Presentation skills to senior leadership audienceIntermediate level with MS Office (Powerpoint & Excel)Position is office based in Philadelphia, PA- 4 days/week & remote 1 day/week.This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.Core ResponsibilitiesManages, grows and reports on the Xumo Customer Panel providing meaningful insights to stakeholders in product, marketing & engineeringCollaborates with cross-functional VPs & Directors in creating & implementing research projects that inform business outcomes & operational goals.Oversees both quantitative & UX research projects and evaluates reports/summaries of findings.Manages the collection and analysis of relevant information concerning current customers and potential product experience improvements to inform the larger product roadmap.Develops market research designs, designs studies to define market segments and conducts competitive research and analysis. Oversees vendor management and works to ensure that consistent quality control and project objectives are met.Develops market research designs, designs studies to define market segments and conducts competitive research and analysis.Oversees vendor management and works to ensure that consistent quality control and project objectives are met.Applies and communicates marketing research design and analytics in meaningful ways to the business and business ownersConsistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance.Other duties and responsibilities as assigned.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Skills:Research Designs; Customer Experience (CX); Market Research; Research Methodologies; Research Techniques; Research Planning; Cross-Functional TeamworkBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience7-10 YearsJob Family Group: Marketing

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